The "Fountain of Happiness" of Coca-Cola

For the hundreds of thousands of visitors of the summer festivals, Coca-Cola had a brand new festival experience in store in 2010.  As part of its new summer campaign, Coca-Cola‘s event agency Demonstrate, had Phixion Creation built a magical festival stand: the “Fountain of Happiness”.   With its surface of 180 m² this festival stand was the largest festival stand in Belgium!   The festival stand’s theme found its origin in Coca-Cola’s Emmy Award winning advertising commercial, in which a group of smart insects succeed in taking off with a Coca-Cola bottle on a hot summer day…

Coca-Cola’s own fairy tale characters offered the festival visitors the ultimate refreshment this year, not only by handing out cold coke bottles, but mainly by offering unique and creative water games on the stand.  Phixion Creation succeeded in beautifully integrating these games into the decor, of which the large Coca-Cola bottle fountain and the giant mushrooms were the eye catchers.