The red Lu tractor

In 2009 Kraft Foods Benelux contacted Phixion Creation regarding a promotional campaign for their Petit Lu biscuits.  They wanted to promote their products in several shopping centres and supermarkets.  Two concepts were conceived: the wondrous tree of Petit Lu and the red Lu tractor...

For the super- and hypermarkets an "in store" project was conceived; the beautiful red Lu-tractor came to life! Behind the wheel you can see the Petit Lu-mascot, Lulu, while the throbbing of a tractor-engine sounds.  In the trailer the assortment of biscuits is displayed in the beautifully integrated shelves.  On top of the trailer you can see playful little bears hiding in the wheat stalks.  As finishing touch, Phixion added an appropriate surface...  a carpet with the print of flattened grass and tire marks!