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Product Placement Labyrinth Coca Cola & LU

Labyrinth product placement Coca Cola & LU


In 2010 Phixion was asked by Coca Cola to set up a maze. Centrally in the labyrinth a giant Coca Cola Bottle was placed and branding plates were installed around the entire labyrinth.

The same concept was set up for the Prince cookies of the brand Lu at the Wijnegem Shopping centre.
Fun elements refering to the brand were installed around the entire maze for the visiting children. This was a funny way to get to know a brand and having a great time the same moment.